Pharma Launch Secrets

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Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

Recent Episodes
  • How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
    Jan 12, 2024 – 29:07
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
    Sep 28, 2023 – 27:40
  • AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma
    Sep 13, 2023 – 36:06
  • “Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
    Aug 30, 2023 – 30:34
  • US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
    Aug 16, 2023 – 37:43
  • Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?
    Aug 2, 2023 – 37:18
  • Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education
    Jul 19, 2023 – 40:15
  • Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
    Jul 5, 2023 – 42:59
  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
    Jun 21, 2023 – 45:34
  • A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond
    Jun 7, 2023 – 39:48
  • Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change
    May 24, 2023 – 39:48
  • Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
    May 16, 2023 – 44:33
  • CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience
    Apr 26, 2023 – 43:50
  • Omnichannel and Medical Affairs: What’s the Future?
    Apr 12, 2023 – 37:40
  • 23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality
    Mar 30, 2023 – 37:31
  • Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?
    Mar 15, 2023 – 43:13
  • The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX
    Mar 1, 2023 – 37:11
  • “Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It
    Feb 15, 2023 – 29:28
  • How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting
    Feb 1, 2023 – 37:57
  • Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster
    Dec 29, 2022 – 32:06
  • Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International
    Dec 21, 2022 – 38:11
  • How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia
    Dec 7, 2022 – 31:38
  • Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting
    Nov 23, 2022 – 47:11
  • How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard
    Nov 9, 2022 – 40:47
  • First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL
    Oct 26, 2022 – 39:15
  • David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA
    Oct 12, 2022 – 36:24
  • Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
    Sep 28, 2022 – 40:26
  • The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA
    Sep 14, 2022 – 27:47
  • How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS
    Aug 31, 2022 – 33:36
  • US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health
    Aug 3, 2022 – 26:32
  • Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
    Jul 20, 2022 – 45:12
  • The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
    Jul 6, 2022 – 36:41
  • Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting
    Jun 21, 2022 – 29:48
  • Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health
    Jun 21, 2022 – 31:00
  • EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma
    Jun 21, 2022 – 37:22
  • How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event
    Jun 8, 2022 – 08:16
  • Trailer
    May 13, 2022 – 01:05
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