Social Media for B2B Growth: LinkedIn Strategies and Tips

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn.Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you:• Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success.• Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand.• Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry.• Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results.• Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn.This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.

Recent Episodes

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Recent Reviews

Finnish Chick

FINALLY advice for LinkedIn pages

Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Sheaya Grillo

Can’t get enough of this podcast!

Michelle’s podcast has quickly become one of my go-to resources for LinkedIn insights. As someone newer to LinkedIn, I’ve found her actionable advice incredibly helpful in shaping my strategy. The clear explanations of the differences between company and personal LinkedIn strategies were particularly valuable, helping me refine my approach. I also appreciate the focus on newsletters, thought leadership, positioning, messaging, and analytics—each episode offers something practical I can apply right away. What I love most is the format: short, focused episodes that allow me to learn one specific topic about LinkedIn each day without feeling overwhelmed. It’s perfect for busy professionals looking to up their LinkedIn game. Highly recommend this podcast to anyone serious about leveraging LinkedIn effectively!
Val**butterfly^^

Lots of value

Lots of value - lots of actionable tips! Thank you, Michelle!
SpillTwo

Actionable Content Every Time

I never miss an episode. It’s one of my favorite podcasts and has been instrumental in helping me level up my LinkedIn game. I always learn something new.
Marisa Shadrick

Finally a Real LinkedIn Expert!

Michelle, I'm a new listener and just heard the episode "How to Outsmart the LinkedIn Algorithm," which was fantastic. I found your LinkedIn perspective refreshingly aligned with my own beliefs. In today's digital age, it's all too easy to get caught up in the metrics, but your message confirmed what truly matters is authentic engagement and connection. I also loved your thoughts about people who quietly appreciate posts without necessarily liking or commenting. It's something I experienced firsthand after a conference. Many acquaintances approached me, congratulating me on providing great content, but they never liked or commented. Indeed, an "aha moment" that kept me posting over the past year. I'm so glad I discovered you on Social Media Examiner, where Michael Stelzner interviewed you on the topic, "Succeeding with LinkedIn Company Pages. Thanks for your valuable podcast! I've combed the internet to find a LinkedIn expert and even bought some training, but you're the real deal. I just bought your book and can't wait to dive in.
Poppy Waters

Excellent Strategic Podcast for LinkedIn

Michelle and her guests break down great insights and ways to grow your business. If you are using LinkedIn it is a must listen and if you are not, I’d suggest you get with the program and this podcast can help you get started.
Summrrb

Great show for LinkedIn tips

I enjoyment Michelle’s interviewing style and the guests that she brings on. Always insightful. Give it a listen!
Michelle B Griffin

Topics and Timely for the B2B Business Space ✅

This podcast is consistently in my go-to listens for two reasons: the experts interviewed are top in their field and the host brings a perfect blend of their knowledge and interjecting her own for a balanced perspective. Michelle J Raymond consistently brings relatable and actionable advice I’m looking for in the B2B space. The best part: for the time crunched, you’ll take away many golden nuggets in under 30 minutes. I know I do.
Carla Jo Howard

I could listen to Michelle and her guests all day!!!

Gosh… I LOVE the “Good For Business Show”!!! Michelle is such a great host and makes you feel like you are part of the conversation because she asks her guests the questions YOU want to know! The show isn’t overproduced or flashy, it is conversational and has just enough tech (text questions and good sound quality) to make it easy to listen to. I love good people doing good work… That’s Michelle!! Give it a listen. You’ll be glad you did!