The Science of Change

53
Tech News #157

Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.

Recent Episodes
Episodes loading...
Recent Reviews
  • iPad me yay
    Back & better than ever
    Always love hearing about the secret sauce driving user behavior and success for these companies. Kristen does an incredible job teasing out insights for product growth and highlighting what questions remain. Psyched for season 2 to have finally arrived 🧠
  • Averageuser23
    By far one of the best behavioral science Podcasts out there!
    Kristen and team do an outstanding job introducing behavioral concepts alongside a free-flowing discussion. They have some of the leaders in behavioral science in personalization on to discuss their work and provide valuable examples.
  • zfjidjsnsod
    Amazing dive into the science behind product success
    I recently discovered this podcast after following Kristen’s work for some time. I’m blown away by the ability of Kristen to mesh the concepts taken from research and their application to some of the most well known products and brands.
  • sonia1492
    Kristen Bergman is the BOMB!
    One of the best Behaviroal podcast I have heard. Kristen tears down and explain the why of the behaviors we do. Kudos and thank you!!!!
  • Omgomgomgomghi
    So many interesting stories, very little fluff
    Love how much behind-the-scenes is shared on this podcast. Hearing about what’s worked and what hasn’t worked for other companies is gold.
  • Was witte
    I am hooked
    Looks under the hood of your favorite products to see how behavioral insights are tested and applied. I already have way too many behavioral shows in my podcast backlog but this has earned a spot in regular rotation.
  • Moshe b Abraham
    Waste of Time
    More of an infomercial than a information source on products that really make a difference.
  • Diego B_
    Upbeat and insightful
    I’m a behavioral science enthusiast and an applied science behavior. I’m curious about the underlying psychology concept behind behavioral science insights but I need to connect them to practical situation to absorb the knowledge. There are lots of podcasts on behavioral science and this one is really promising. After only episode 2, I’m ready to call it my favorite. The guests bring a lot of credential and practical insight while the host pauses at relevant times to introduce underlying concepts. Not only is it interesting to listen to, it sparked ideas relevant to my own work. I usually prefer shorter podcasts but this one is worth every minute.
  • OneNoteTrier
    May just be the best
    May just be the best podcast on behavioral science. The narrator, Kristen Berman, is an expert. But more importantly she’s curious, and a very clear communicator. So the result is a very meaty discussion on the practical applications of behavioral science. I seek out and listen to a large number of podcasts on behavioral science. To date, this is the best I’ve heard.
  • Zillyzilly
    Practical and Delightful
    So excited to keep following this podcast. I was surprised by how it was both practical and fun to listen to. Kristen asks all the questions that I want to ask (or would like to think that I thought of asking). So great! A staple of my mornings now. Onwards!
  • Lake Town Jenny
    So great!
    I listen to a lot of science based podcasts and this one fits right into the best of them! Kristen makes fact based research feel conversational and attainable for the everyday podcast listener.
  • DoingIt!!
    Favorite new podcast
    Im a huge behavior change geek and this is def my new favorite podcast. Great host, great guests, super informative. Love!
  • ratsofNIMH
    Kristen Berman is fascinating and fun to listen to
    Great podcast with practical science!
  • CJC_55
    A must-listen show that explains how some products get us to change our behavior
    Kristen makes understanding behavior change at scale consumable. Well done. The production value is killer too. I would listen to this podcast if any of these roles apply to you: -Sales and innovation leaders using data and behavioral science to drive change. -Marketing and HR/Employee Engagement leaders using data and behavioral science to build/boost morale and productivity. -Product leaders using data and behavioral science in addition to AI to build better products.
  • JSwwwwwwaaaaan
    Love love love
    Fantastic conversations and fantastic host!
  • sschollum
    Awesome as usual!
    Kristen is a bad a$&. Looking forward to more podcasts.
  • Trent Bigelow
    Masterclass on designing UX for human beings
    Love how this series makes getting started with behavioral science fun, easy, and actionable. If you’re building a product where you want your customers to do (or get) something, give this a listen. The Peloton episode explains the ins and outs of why they’re so successful and you can be, too!
  • Sanymang
    Great first episode
    I just finished listening to the first episode of 'The Science of Change' podcast and it was a really a great listen on some of the product decisions 'Peloton' made for their very addicting product, and connecting those decisions to behavioral science
  • knowledgesponge895
    Wow. Very interesting
    Kristen Berman is full of personality and informative insights. Great interview. On the curve behavioral principles.
  • PAL32323
    If you build products, you need to listen to this
    In the weeds (in the best way possible) about how people building the most successful products design for human behavior. The guests are leaders from some really cool and successful companies, talking serious shop. The host is knowledgeable, funny, and breaks down the insights in the language of behavioral science.
  • SFtoNY123
    Great intro to applied behavioral science
    Original, useful, fun to listen to. The host is engaging and funny. Better than a lot of the dry behavioral science content out there. Would recommend!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.